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AF Campaign Assessment – Payment Form (#1006)

See your campaign the way your audience saw it.

The Audience First Campaign Assessment reviews the materials from one recent campaign and shows you which audience needs they served, which they missed, and what to change next time. $99. Actionable recommendations in 5 business days.

The Problem

Most campaign reviews start and end with the numbers. Did we hit goal? What was the open rate? Those answers matter, but they don’t tell you why. Two campaigns with the same budget and the same channels can land very differently, and the difference is usually in the message: whether the people receiving it saw something of themselves in it.

That’s hard to judge from the inside. You wrote the emails. You approved the mailer. You know what you meant. Your audience only knows what they saw.

 

Cultural Catalysts Audience First Campaign Assessment report preview

What the Campaign Assessment Is

A focused, outside review of one campaign. You share your materials (emails, direct mail, social posts, and anything else you ran) along with your goals, spend, and results. We assess each piece against the five core audience needs at the heart of the Audience First framework, then look across the whole campaign to see what pattern emerges.

What You Get

  • Your AF Alignment Status: a PDF report with a clear read on how many of the five audience needs your campaign served
  • Piece-by-piece findings: what each email, mailer, and post did well, and where it fell short
  • The pattern across the campaign: which needs your materials lean on, and which ones your audience never heard
  • Specific next steps: changes you can make to your next campaign, sized to your team
  • A conversation with Jim: a personal 30-minute call to walk through the findings and answer your questions

Who It’s For

Marketing and development leaders at nonprofit arts organizations who want to know whether their messaging is working, not just whether their numbers moved. It works for single ticket, subscription, and annual fund campaigns.

How It Works

  1. Purchase below. You’ll go straight to a short intake form.
  2. Share your campaign. Tell us about your goals and results, and upload your materials. Plan on 20 to 30 minutes.
  3. Get your findings. Your assessment is ready within 5 business days, and Jim will reach out to schedule your call.

 

Audience First Campaign Assessment: $99

One campaign. Every piece reviewed. A clear picture of what your audience experienced.

Price: $99
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