What change do you want to make?
I want to grow revenue.
I want to grow participation.
I want to stabilize my team.
I want to grow revenue.
As the leader of a nonprofit organization, you have the rewarding job of supporting your community through the many high-quality programs you and your team have created. You have a supportive Board and an experienced staff.
And yet, revenue has plateaued – or even worse, fallen.
Inflation and higher wage and materials costs make it harder to cover expenses than ever before. You have a smart, hardworking team. You have brilliant programs. But the revenue engine isn’t firing as rapidly as you and the organization require.
Culture Catalysts understands the unique revenue generation requirements faced by nonprofit organizations today. We leverage our more than 25 years of experience building successful earned and contributed revenue programs as the added catalyst you need to spark revenue growth within your organization.
Culture Catalysts co-creates with you a revenue generation plan tailored to your organization’s distinct marketplace and unique business model. We avoid the “Big Brother” approach imposing outdated, out-of-the-box methodologies on you or your team.
Our revenue generation services include:
Revenue Program Review
Understand opportunities for short- and long-term sustainable growth and chart a path to growth with scalable customer-focused revenue generation programs. Identifies opportunities for both earned and contributed revenue sources.
Digital Channel Review
Unlock the true potential of all the digital touch points with your customers rather than optimizing one channel or campaign in isolation. Identifies immediate opportunities to increase conversion and provides long-term recommendations for unlocking future opportunity.
Pricing and Packaging Planning
Understand the intersection between consumer need, programmatic packaging, and optimal pricing decisions. Creates opportunities for immediate market testing of pricing and packaging adjustments, with implementation recommendations for full strategy deployment.
Campaign Review and Recalibration
Dive deep into your revenue generation programs and plans and find fast fixes to ignite more revenue generation in current campaigns. Optimize future campaigns for even greater revenue growth. Single event, subscription, annual fund, and service program campaigns can all benefit from this investment.
Bespoke Revenue Review
Your organization’s programmatic offerings and marketplace realities are unique and require a nimble, flexible approach to evaluating success and determining the best ways to optimize revenue generation.
Ongoing
Support
You and your team value having a consistent thought partner and coach to ensure the revenue engine is not just fine tuned for one campaign, but for the duration. Flexible implementation support packages ranging from short- to long-term, matched to your organization’s staffing need and revenue opportunity.
Take the first step away from your current revenue problems.
Partner with Cultural Catalysts to ignite your revenue generation engine.
Jim proactively invests in our organization. His approach is personalized for us after he deeply listens to our concerns. He makes us feel as though we are his only client. It feels like Jim is an extension of our team and that he is super invested in what we do and want to accomplish.
Brian J. Marcum
Artistic Director
Music Theatre Wichita
I want to grow participation.
“If you build it, they will come” does not seem to apply to your nonprofit organization’s programs. Even though your work is top-notch, connecting with members of your community to participate and support your excellent programs feels more challenging than ever.
Your core base of supporters is shrinking, and you cannot find new supporters fast enough.
There is more competition for the attention of your potential customers than ever before. You have tried marketing in new and innovative ways; you have tried spreading the word via new outlets. But your supporters don’t seem as loyal as they once were, and reaching out to customer groups different than your core is proving fruitless.
Culture Catalysts understands the requirements nonprofit organizations feel today to expand their reach and evolve the types of customers participating. We leverage our more than 25 years of experience crafting customer-centric invitations as the added catalyst you need to spark discovery of your organization and initiate the affinity-building process.
Culture Catalysts co-creates with you an audience development plan tailored to your organization’s distinct marketplace and unique business model. We swim upstream of traditional loyalty models, which are focused on squeezing more from the same group of people, and instead leverage your team’s experiences to begin the process of audience discovery and affinity-building.
Our audience affinity-building services include:
Audience Development Planning
Understand how the demographic and psychographic characteristics of your current audience impact participation and revenue growth opportunities. Map differences between your current audience and your desired audience. Receive recommendations for sequencing participation growth for maximum impact.
Digital
Channel
Review
Unlock the true potential of all the digital touch points with your customers rather than optimizing one channel or campaign in isolation. Identifies immediate opportunities to increase conversion and provides long-term recommendations for unlocking future opportunity.
Campaign Review and Recalibration
Dive deep into your revenue generation programs and plans and find fast fixes to ignite more revenue generation in current campaigns. Optimize future campaigns for even greater revenue growth. Single event, subscription, annual fund, and service program campaigns can all benefit from this investment.
Ongoing
Support
You and your team value having a consistent thought partner and coach to ensure the revenue engine is not just fine tuned for one campaign, but for the duration. Flexible implementation support packages ranging from short- to long-term, matched to your organization’s staffing need and revenue opportunity.
Take control to address your problems with a shrinking customer base.
Partner with Cultural Catalysts to spark your audience discovery and affinity-building program.
152%
increase
Number of new subscribers increased through campaign and value re-alignment, increased frequency and investment.
I want to stabilize my team.
Just as you have a fully staffed revenue team and the new additions are hitting a groove, a key player on a revenue team announces her departure. You’re dispirited because you know finding qualified talent will take time.
A rock star employee has announced they will need to go on parental leave because he and his partner are adopting a child. You are thrilled for him. And you also are secretly worried things will fall apart.
You have an enthusiastic, but early career team. They bring heart and energy, but could benefit from customer-centric and revenue-focused skill building.
The revenue programs these employees lead are at risk of not making their required revenue goals. The staff that remain are already at maximum capacity and cannot take on the additional work these employees leave behind. You cannot afford to allow revenue campaigns to limp along until you can find a qualified successor or until parental leave culminates or green staff round the learning curve.
Culture Catalysts can be an immediate plug-in solution when staffing issues put revenue at risk. We leverage our more than 25 years of experience working within and in service of nonprofits as the added catalyst you need to maintain momentum of important revenue generating campaigns.
Culture Catalysts can take temporary leadership responsibilities for revenue generation team directors or can play a contributing role in managing and maintaining the ongoing work of revenue program campaign execution.
Our staff stabilization services include:
Interim
Revenue Team Leadership
Steering staff and daily activities of the revenue generation team – whether earned or contributed – while you undertake and complete a successful search for a full-time resource.
Fractional
Revenue Campaign Execution
Short-term tactical management of revenue generating campaigns to help enable employees to take parental or personal leave and the organization to maintain its revenue campaign momentum.
Exit and Entry
Preparation
Ensure departing employees share critical information about operations and avoid the “I don’t know, she used to do that” barrier to success. Support new employees and help expedite their impact with a focused on-boarding program.
Bespoke
Skill Building
Evolve the skills of your revenue generation and customer-facing teams. Individual and group workshops can be tailored to your unique requirements.
Positively support your revenue-generating team and ensuring momentum is maintained during disruptive staffing situations.
Partner with Cultural Catalysts to bring stability and experience to your organization.