INSIGHTS & IDEAS
The Catalyst Lab
Perspectives on audience-centered strategy, cultural impact, and the future of arts institutions, drawn from Jim’s 30+ years inside and alongside them.
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What Reverts First
The campaign worked. The marketing team got excited about using Audience First principles in their work and rebuilt the season opening production’s messaging around what…
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What Revenue Leaders Actually Do Differently
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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What the Executive and Artistic Leaders Actually Do Differently
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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What You Can Do That You Couldn’t Before
The next in a series about why the strategies that used to work don’t work the same way anymore, and what that means for every…
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What It Feels Like When It’s Working
Article 23 in a series about why the strategies that used to work don’t work the same way anymore, and what that means for every…
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You Can’t Delegate This
Article 21 in a series about why the strategies that used to work don’t work the same way anymore, and what that means for every…
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The Half of the Subscription Problem Nobody Fixed
A subscriber opens the renewal notice. It arrives around the same time every year. Same format, same language, same urgency. Nothing about how the current…
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An Invitation to See Differently
Part of an ongoing series exploring why the strategies that used to work don’t work the same way anymore — and what an Audience First…
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What Becomes Possible When We Stop Swimming Upstream
This is the eighth article in a series about why the strategies that used to work don’t work the same way anymore — and what…
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The False Choice Between Artistic Vision and Audience Connection
This is the seventh article in a series about why the strategies that used to work don’t work the same way anymore — and what…
