INSIGHTS & IDEAS
The Catalyst Lab
Perspectives on audience-centered strategy, cultural impact, and the future of arts institutions, drawn from Jim’s 30+ years inside and alongside them.
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What Reverts First
The campaign worked. The marketing team got excited about using Audience First principles in their work and rebuilt the season opening production’s messaging around what…
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The Last Fifty Feet
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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What Revenue Leaders Actually Do Differently
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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What the Executive and Artistic Leaders Actually Do Differently
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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The Report Nobody Acts On
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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The Layer No Dashboard Holds
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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The Record Says Ticket Buyer. The Person Is Someone Else.
The next article in a series about why the strategies that used to work don’t work the same way anymore, and what that means for…
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Relationship Health Is a Measurable Thing
The next in an ongoing series exploring why the strategies that used to work don’t work the same way anymore, and what that means for…
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We Promise Transformation. We Measure Satisfaction.
Another article in a series about why the strategies that used to work don’t work the same way anymore, and what that means for every…
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What the Board Needs to Understand
Article 21 in a series about why the strategies that used to work don’t work the same way anymore, and what that means for every…
