INSIGHTS & IDEAS
The Catalyst Lab
Perspectives on audience-centered strategy, cultural impact, and the future of arts institutions, drawn from Jim’s 30+ years inside and alongside them.
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What Reverts First
The campaign worked. The marketing team got excited about using Audience First principles in their work and rebuilt the season opening production’s messaging around what the audience needed rather than what the organization wanted to say about itself. It launched.…
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An Invitation to See Differently
Part of an ongoing series exploring why the strategies that used to work don’t work the same way anymore — and what an Audience First…
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What Becomes Possible When We Stop Swimming Upstream
This is the eighth article in a series about why the strategies that used to work don’t work the same way anymore — and what…
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The False Choice Between Artistic Vision and Audience Connection
This is the seventh article in a series about why the strategies that used to work don’t work the same way anymore — and what…
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Why Audiences Are Skeptical (And Why That’s Fair)
This is the sixth article in a series about why the strategies that used to work don’t work the same way anymore — and what…
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The Audience in Our Heads vs. The People in Our Seats
This is the fifth article in a series about why the strategies that used to work don’t work the same way anymore—and what that means…
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The Questions We’re Not Answering
This is the fourth article in a series about why the strategies that used to work don’t work the same way anymore—and what that means…
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Lab Notes is the monthly companion to The Catalyst Lab, my LinkedIn series on Audience First. Each issue brings you a field note, a practical tool, and one question worth answering.
