INSIGHTS & IDEAS
The Catalyst Lab
Perspectives on audience-centered strategy, cultural impact, and the future of arts institutions, drawn from Jim’s 30+ years inside and alongside them.
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What Reverts First
The campaign worked. The marketing team got excited about using Audience First principles in their work and rebuilt the season opening production’s messaging around what the audience needed rather than what the organization wanted to say about itself. It launched.…
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Where the Work Lands (and Where It Doesn’t)
This is the third article in a series about why the strategies that used to work don’t work the same way anymore—and what that means…
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The Effort You’re Already Making (and Why It Isn’t Working)
This is the second article in a series about why the strategies that used to work don’t work the same way anymore—and what that means…
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The Budget that Changed Everything (Except the Playbook)
You’re sitting in your office on a Tuesday afternoon, staring at next year’s draft budget. The numbers don’t work. They haven’t worked in three years,…
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Experimentation: The Rocket Fuel for Nonprofits to Blast Past the Revenue Ceiling
Nonprofit leaders often face challenges in fundraising and revenue generation. A culture of bold, data-driven experimentation is crucial for breaking through revenue ceilings. Three major…
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How your people view their role makes all the difference.
How do your front-line folks define their role? I’ve been on airplanes a lot recently. I have admiration for any professional who works with the…
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$53 trillion in wealth expected to change generational hands within the next 20 years
I’m still taking in all of the insights in The Future Laboratory‘s report (https://lnkd.in/gWB4QyU9). Some things that caught my eyes.– Boomers: 2/3 of family-owned businesses…
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Lab Notes is the monthly companion to The Catalyst Lab, my LinkedIn series on Audience First. Each issue brings you a field note, a practical tool, and one question worth answering.
