INSIGHTS & IDEAS
The Catalyst Lab
Perspectives on audience-centered strategy, cultural impact, and the future of arts institutions, drawn from Jim’s 30+ years inside and alongside them.
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What Reverts First
The campaign worked. The marketing team got excited about using Audience First principles in their work and rebuilt the season opening production’s messaging around what the audience needed rather than what the organization wanted to say about itself. It launched.…
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Consultants: how I went from skeptical to supporter
In a previous life I worked for the Lyric Opera of Kansas City as the Director of Marketing and Communications. I was fortunate to work…
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How do you celebrate an employee who is leaving?
This video (h/t Manager Tools) shows an Apple employee leaving on his last day. Everyone in the store claps for him. Celebrates him. Not only…
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Most arts professionals are missing the mark with their copy writing.
It’s all “me-me-me.” The new audiences arts fundraisers and marketers say they want do not connect with org-centric copy. If you want me to consider…
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Can we talk about cultivating new donors?
In early December I made what was, to me, a significant gift to a nonprofit’s event. I was not able to attend, but the event…
Get Lab Notes in Your Inbox
Lab Notes is the monthly companion to The Catalyst Lab, my LinkedIn series on Audience First. Each issue brings you a field note, a practical tool, and one question worth answering.
