INSIGHTS & IDEAS
The Catalyst Lab
Perspectives on audience-centered strategy, cultural impact, and the future of arts institutions, drawn from Jim’s 30+ years inside and alongside them.
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What Reverts First
The campaign worked. The marketing team got excited about using Audience First principles in their work and rebuilt the season opening production’s messaging around what the audience needed rather than what the organization wanted to say about itself. It launched.…
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The Last Fifty Feet
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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What Revenue Leaders Actually Do Differently
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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What the Executive and Artistic Leaders Actually Do Differently
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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The Report Nobody Acts On
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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The Layer No Dashboard Holds
Part of a series about why the strategies that used to work don’t work the same way anymore, and what that means for every decision…
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The Record Says Ticket Buyer. The Person Is Someone Else.
The next article in a series about why the strategies that used to work don’t work the same way anymore, and what that means for…
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Lab Notes is the monthly companion to The Catalyst Lab, my LinkedIn series on Audience First. Each issue brings you a field note, a practical tool, and one question worth answering.
